Project TRIDENT — Push + Pull Market Development Across 5 Districts
A 120+ day, three-pronged field programme designed by COMCRAFT to simultaneously build consumer demand, earn retailer advocacy, and create permanent brand recall — in rural markets where conventional trade support alone was not enough.
Nuvoco Eastern India Outreach — 12 Vans, 4 States, 8 Months
12 branded mobile experience centres deployed across Bihar, Jharkhand, West Bengal and Odisha to build brand preference and generate warm leads among contractors, masons and home builders — directly at the point of decision.
Kotak Mahindra Bank — 3 Years as Preferred Activation Partner
A sustained, high-frequency activation programme across HIG communities, premium clubs, celebrity events and mall activations — keeping Kotak present at every high-value consumer touchpoint across Eastern India, month after month.
Tata Steel Young Astronaut Talent Search — 28 Districts, 30,000 Students
A science talent hunt designed to connect with rural and semi-urban youth across Odisha — reaching 2,000+ schools, assessing 30,000 students across 28 districts, and culminating in a grand felicitation in the presence of Tata Steel leadership.
