Mobile Experience Centres — Brand Building Across 4 States in 8 Months

Client

Nuvoco Vistas Corp. Ltd.

Duration

8 Months

Geography

Bihar · Jharkhand · West Bengal · Odisha

The Mandate

Brand building & warm lead generation among contractors, masons & home builders across 4 Eastern states.

Nuvoco needed to build brand preference and generate qualified leads among construction influencers across Eastern India — reaching them not through media, but directly at the locations where construction decisions are made: sites, markets, and villages.

The Strategy

Three pillars. One continuous programme.

Mobile Experience Centres — 12 Branded Vans as Moving Brand Platforms

Each vehicle was a self-contained brand showcase — product communication panels, audio-visual screens, interaction space, and lead capture tools. Deployed across four states for eight consecutive months with no coverage gaps.

Multi-Touchpoint Engagement — Sites, Markets & Villages

The fleet operated across three distinct environments: construction sites for direct contractor engagement, building material market clusters for trade influence, and rural villages where home construction activity is growing fastest.

Lead Generation Engine — Warm Prospects for the Sales Team

Every touchpoint was designed to convert brand awareness into structured prospect data. Field teams collected consumer profiles and purchase intent signals, creating a continuous pipeline of warm leads handed over to the Nuvoco sales network.

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Take your brand directly to the people who matter most.

Whether it's mobile activations, lead generation, or sustained field programmes across multiple states — COMCRAFT has the infrastructure and experience to deliver at scale.

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