Young Astronaut Talent Search — A Science Talent Hunt Across 28 Districts of Odisha

Client

Tata Steel Ltd

Programme

Young Astronaut Talent Search 2016–17

Geography

Rural & Urban Odisha

The Insight

"Science-curious students in rural and semi-urban Odisha had no structured platform to discover and showcase their talent. A talent hunt anchored in astronomy — a subject that sparks imagination — would create deep aspiration and strong brand association for Tata Steel."

The Mandate

A CSR programme with genuine, measurable community impact across Odisha.

Tata Steel needed a CSR program with genuine, measurable community impact across Odisha — not a token gesture. The mandate: connect meaningfully with rural and semi-urban youth, create lasting brand recall, and produce a programme worthy of Tata's stature.

A Note on Our Role

COMCRAFT was the on-ground execution partner for this programme. Strategic planning was led by MART, a specialist rural strategy agency. COMCRAFT handled the full field operation — school outreach, student registration, competition management, and the grand finale — across two consecutive editions of the Young Astronaut Talent Search.

The Strategy

Three pillars. One programme that reached every corner of Odisha.

Mass School Outreach — 2,000+ Schools, 28 Districts

Information and awareness drive across 2,000+ schools spanning 28 districts of Odisha. Pre-publicity, registration drives, and RECEE visits conducted at 350 participating schools.

Structured Science Competition — 30,000 Students Assessed

Rigorous evaluation framework — written examination and assessment of 30,000 students across 350 schools. Shortlisting, grading, and final selection managed end-to-end by COMCRAFT field teams.

Grand Finale & Felicitation — Full Event Production

Full event production: branded venue, stage setup, lighting, ceremonial arch, and audience management. 30 winners felicitated in the presence of Tata Steel leadership and government dignitaries.

Ready to build something like this?

CSR that creates real impact — and lasting brand recall.

From mass outreach to final felicitation, COMCRAFT delivers CSR programmes with the scale, rigour, and production values that a brand like Tata demands. If you have a community to reach, we have the infrastructure to get there.

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